In 2017, I was recruited to join the team at Mainframe in promoting their upcoming token sale and launch. I introduced the idea of turning crypto “airdrops” literal, with physical tokens falling from the sky. We held an Airdrop Tour through five cities in Asia, another six cities through Europe, and an Airdrop party in New York City at Consensus 2018. The move was unique enough to generate earned press from major outlets (like Fortune and VentureBeat) and generate huge interest in our token sale, leading to the immediate launch of our token onto major cryptocurrency exchanges. I also had the pleasure of playing emcee at our numerous events.
After the token sale, we continued to build the name of Mainframe with creative media and events to compellingly communicate with everybody we encountered.